There are a lot of people who are coming into True Value every day to buy their supplies, and they are seeing the results of work done by Kenneth Goodgame and his team. He is the senior VP who has to do all the merchandising, and he wants to be sure that he is offering people a much nicer shopping experience that feels like it came from long ago. That means that people who are coming into True Value feel like they have stepped back in time, but they also get to shop for things that help them get modern repairs done.
Kenneth Goodgame is a genius who has been able to manage a company that offers the best of both worlds when people walk through the door. All the customers that come to True Value are seeing what Ken Goodgame has done to make his company look its best. He really has provided a place for people to shop and search for things that they need to do modern repairs, but he has also created a place that helps people have a good time once they pass through the doors. This is the balance that he has created, and he has made it so that people will be able to enjoy their shopping once again without the racket that other stores produce.
True Value is very lucky to have Goodgame because he is the one person in the retail industry who can make True Value look rustic and modern at the same time. He has made it so that everyone who is coming through their doors feels good about what they are buying. They get that rustic feeling while they are buying something new, and it is a feeling that makes them want to come back to True Value.