With bright fuchsia hair and a name like Doe Deere, the owner of Lime Crime brand makeup may be pegged as a standout face in the world of cosmetics. Never being one to conform, Doe took her offbeat approach and applied it to her business idea, creating a brand that has since grown tremendously.
Lime Crime has been all about the color from day one. Liquid lipstick was Doe’s first big seller, coming in shades ranging from a traffic cone orange shade to flamingo pink. Other companies did not produce the types of products that Lime Crime was known for, essentially making the brand an overnight sensation. It may be hard to believe that a humble brand starting from eBay and a young woman’s favorite color grew to the size it is today, but dreams do come true.
While Doe confirms being internet-based does have some disadvantages, she loves the accessibility it give her to her fans. Posting photos and swatches for all of her unicorns to view and comment on, she believes that this ultimately helps her company and keeps her business thriving. Unfortunately the hate can still spread due to anonymity, but dear Doe won’t let that bring her down. Pleasing her customers is priority one, and that has made all of the difference in ensuring that it succeeds.
Inspired by entrepreneurial women such as Suze Orman and even Dita Von Teese, Doe Deere isn’t one to shy away from hard work and a little elbow grease. Taking the plunge to ensure her brand is fully vegan was a huge step, but a necessary one to take the next step. This is just one of the ways that Lime Crime is far ahead in makeup game, and will continue to set big trends in the industry within the next few years.
From humble beginnings posting extravagant makeup selfies on online forums to creating her own brand, Doe Deere has made her mark in the makeup world, and will continue to do so for years to come, judging by her momentum thus far. Although there is no way to predict the future, we are certain that Lime Crime’s is a bright one.